
Winter Hotels
Specialized Digital Strategy for Winter Hotels
Winter hotels and ski resorts attract guests seeking adventure, winter sports, and unique seasonal experiences. These properties require targeted digital strategies that emphasize seasonal appeal, adventure activities, and maximizing occupancy during peak winter months.
Tailored Advertising Strategy for Winter Hotels
- •Launch seasonal campaigns highlighting ski slopes, winter activities, and après-ski experiences,
- •Utilize Google Hotel Ads and Search campaigns targeting winter sports enthusiasts,
- •Create Meta (Instagram & Facebook) campaigns showcasing snow-covered landscapes and adventure activities,
- •Develop video content featuring skiing, snowboarding, and winter experiences for YouTube and social media.
Adventure & Experience-Oriented Funnel Structure
Winter hotel guests typically research ski conditions, equipment rentals, and winter packages before booking. The funnel structure must combine adventure-focused content with conversion-optimized campaigns, targeting both first-time visitors and returning winter sports enthusiasts.
Why We're Different
- •Seasonal expertise: We understand winter tourism dynamics and peak booking periods.
- •Adventure-focused messaging: We highlight experiences, not just accommodation.
- •Multi-channel approach: We reach guests across Google, Meta, and video platforms.
Dynamic Pricing & Seasonal Campaign Management
Winter hotels experience significant occupancy variations between peak season (holidays, weekends) and off-peak periods. Convertels implements dynamic pricing strategies that reflect real-time availability, promotes early-bird ski packages, and creates last-minute deals for flexible travelers.
Performance & Guest Retention
Winter hotels benefit from repeat visitors who return annually. We leverage this by retargeting past guests with exclusive winter packages, creating loyalty programs for ski enthusiasts, and reducing acquisition costs while increasing profitability through strategic remarketing.
