Google Hotel Ads for Hotels
Boost Direct Bookings with Google Hotel Ads
Google Hotel Ads is a powerful advertising platform that increases your hotel's visibility on Google Maps while driving direct bookings. If you haven't explored this feature yet, you may be missing one of the most impactful opportunities in hotel digital marketing.
How Google Hotel Ads Works
- •Originally, only businesses with a Google Hotel Center account could use it. Thanks to recent updates, you can now run Google Hotel Ads without having your own Hotel Center account—provided your booking engine is compatible.
- •Basic requirements for running Google Hotel Ads:
- •A hotel website capable of processing online reservations
- •Ideally, a booking engine directly integrated with Google
- •Alternatively, a third-party provider linking your hotel to a Google Hotel Center account
Test Your Current Setup
- •To see if your booking engine supports direct reservations:
- •Go to your hotel's website and start the booking process.
- •At the payment step, check the URL.
- •If your root domain stays the same (or is masked via PHP), your system supports direct bookings.
- •If you see a different subdomain or redirect (e.g., badtrip.hotelname.com), you're using a third-party system.
Integration with Google My Business
- •To run Google Hotel Ads, your hotel must have an active Google My Business account. This ensures your ads display essential details such as Google rating, reviews, location, and real-time pricing. This gives potential guests trusted information to make faster booking decisions.
Real Experiences, Real Impact
- •Google Hotel Ads is more than an ad placement—it's a decision-driving showcase where guest reviews and ratings have more influence than any ad copy.
Get More Direct Bookings with Google Hotel Ads
Increase your hotel's visibility in Google Maps and search results
Increase your hotel's visibility in Google Maps and search results, reduce OTA dependency, and win more direct reservations. Get a custom quote tailored to your needs, choose the package that fits you best and start benefiting immediately, or give us a call.