Social Media Marketing for Hotels
Turn Social Media into a Sales Conversion Engine
Most hotel marketing agencies use social media ads purely for PR purposes. This approach taps into only a fraction of social media's potential. When used as a direct conversion and sales-driven channel, social media can deliver far greater results.
Amplify Google Ads with Social Media
- •Well-structured social media campaigns not only perform on their own but also boost your Google Ads campaigns by increasing cross-conversions. If this sounds unfamiliar, it might be time to rethink your digital advertising strategy.
Instagram? Facebook? Both?
- •While Instagram remains the most popular social platform in Turkey, Meta's Facebook ad inventory still offers significant opportunities. If you're thinking "How many ad formats can there be?" or "Who even checks Facebook anymore?", you might not have explored the depth of social media advertising.
Measure Real Campaign Performance
- •To see if your social ads are truly working:
- •Open your Google Analytics account.
- •Check the average session duration for UTM-tagged social media traffic.
- •If it's under 20 seconds (and your ads only aim for traffic), you're likely getting no conversions. High-performing social ads should keep users engaged for 50–90 seconds and lead them through key conversion steps.
Your Tech Stack Defines Your Success
- •The success of your social media campaigns depends heavily on your technology infrastructure. Without a CRM, integrated booking engine, and optimized website, building effective conversion paths is impossible.
- •Convertels analyzes and tests your infrastructure to design the ideal conversion map for your hotel. Every hotel is unique—there's no one-size-fits-all campaign.
- •"Running the same campaign for every hotel is like throwing stones into the sea."
Integrated Systems for Measurable Results
- •Working with the technology partners recommended on this site ensures your infrastructure supports all conversion points. Missing data gaps can be uncovered with the right integrations, significantly boosting performance.
- •Convertels does not work with systems that cannot track conversions—because unmeasured ads are wasted budget. If your infrastructure can't measure conversions, we recommend redirecting your budget to offline channels like radio, print, or TV, which rely on demographic targeting instead.
Turn Your Social Media Ads into a Conversion Machine
Run Instagram and Facebook ads not just for visibility
Run Instagram and Facebook ads not just for visibility, but with real booking and sales goals. Get a custom quote tailored to your needs, choose the package that fits you best and start benefiting immediately, or give us a call.