Vertical Marketing for Hotels
Maximize Performance with Vertical Marketing
Vertical Marketing is Convertels' most advanced and fully integrated advertising solution. It combines all digital advertising tools, software integrations, and data analytics processes into one powerful strategy, designed to achieve maximum performance with minimal budget. This is not just an advertising model — it's a holistic approach that covers every aspect of your hotel's operations, from call center infrastructure to conversion algorithms.
What It Delivers
- •Significant reduction in advertising costs
- •Continuous year-over-year growth in bookings
- •Call center design and agent performance optimization
- •Increased occupancy rates even during low season
Data-Driven Intelligent System
- •The power of Vertical Marketing lies in its ability to process and segment large volumes of data. Every data point that enters the system is:
- •Segmented by Convertels' trained AI
- •Continuously updated
- •Stored for use in shaping future campaigns
- •This ensures the system not only drives today's conversions but also plans for the success of future seasons.
High Conversions in Low Season
- •One of the biggest advantages of Vertical Marketing is its ability to boost booking rates during traditionally "low" seasons. It works by:
- •Analyzing users who have booked during low season in the past
- •Identifying similar high-potential profiles
- •Reaching these audiences at the right time, on the right platform, to maximize conversions
Multi-Channel, Timed Engagement
- •Segmented audiences are:
- •Activated across multiple platforms — not just one
- •Targeted according to predefined rules
- •Reached at moments with the highest likelihood of conversion
- •This approach ensures that campaigns are more efficient and that advertising budgets are never wasted.
Tailored Optimization for Every Hotel
- •Vertical Marketing is not a one-size-fits-all solution. Each hotel's:
- •Location
- •Target audience
- •Seasonal demand balance
- •Digital infrastructure
- •…are analyzed to create a fully customized system. Every hotel has its own digital identity — even the property right next door cannot be treated the same way.
- •Result: In highly competitive markets, you build your own roadmap, stand out in advertising, and gain a competitive edge.
High Occupancy, Even in Low Season
Discover Vertical Marketing
Bring together all digital channels, software integrations, and data analytics in one cohesive strategy. With Vertical Marketing, use your advertising budget more efficiently and achieve high conversions year-round.